Category: News

By Marie Aquino
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August 29, 2025
This week’s SEO news spans everything from fresh algorithm updates to AI’s ongoing role in shaping discovery. Google has rolled out its August 2025 Spam Update, putting low-quality and manipulative tactics back under the microscope. At the same time, new research shows that while AI tool adoption is growing, traditional search remains the dominant way […]
By Marie Aquino
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August 22, 2025
This week, the search and AI landscape delivered some eye-opening updates. Google is doubling down on personalization and agentic capabilities in AI Mode, introducing features that could reshape how users interact with search. At the same time, Google Ads rolled out its new “Google Verified” badge to boost trust in Local Services Ads. And beyond […]
By Marie Aquino
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August 15, 2025
This week’s SEO and tech news delivers a mix of industry-shaping moves and powerful product updates. Perplexity has made headlines with a bold $34.5B bid to acquire Google Chrome, a potential game-changer in the browser and search space. Google continues to refine its ecosystem, unveiling “Preferred Sources” in Search to let users customize results, rolling […]
By Marie Aquino
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August 8, 2025
This week’s roundup zooms in on how AI is continuing to reshape the digital landscape—from search behavior and ad targeting, to the very tools we use to create and optimize content. Google says AI in Search is leading to more queries and better clicks, while OpenAI introduces GPT‑5, a massive leap forward in multimodal reasoning […]
By Marie Aquino
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August 1, 2025
While this week has been relatively quiet in terms of major search industry shakeups, one story definitely stood out: the unexpected indexing of ChatGPT conversations by Google. This incident raised serious privacy concerns and sparked important discussions around how AI-generated content is shared and surfaced online. Alongside that, Google continues to expand its AI Mode […]
By Marie Aquino
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July 25, 2025
This week’s SEO developments shed light on the real-world impact of Google’s June 2025 Core Update, now being called one of the most significant in recent years. Google also offered much-needed clarity on how traditional SEO still applies in the age of AI Overviews, while a new Pew Research study raised concern over how those […]
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