Category: News

By Marie Aquino
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September 12, 2025
It’s been another turbulent week in search, with the August 2025 Spam Update still shaking things up. Many SEOs are reporting roller-coaster traffic patterns—sharp drops followed by sudden recoveries—as Google continues to refine results and weed out spammy or thin content. Against this backdrop of volatility, Google has also rolled out several important updates worth […]
By Marie Aquino
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September 5, 2025
This week in search and tech, we’re seeing big shifts shaping both SEO strategies and the broader digital landscape. The August 2025 Spam Update continues to roll out, and its effects are being felt across the SEO community—sites relying on thin, programmatic, or duplicate content are taking hits, while those prioritizing originality and user value […]
By SIA Team
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September 3, 2025
The short version A U.S. federal court just issued final remedies in the landmark DOJ case over Google’s search monopoly. Judge Amit P. Mehta rejected a breakup (no sale of Chrome or Android) but ordered a package of conduct remedies: no exclusive distribution deals tied to Search/Chrome/Gemini/Assistant, limited-term (≤1 year) non-exclusive placement contracts, data sharing […]
By Marie Aquino
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August 29, 2025
This week’s SEO news spans everything from fresh algorithm updates to AI’s ongoing role in shaping discovery. Google has rolled out its August 2025 Spam Update, putting low-quality and manipulative tactics back under the microscope. At the same time, new research shows that while AI tool adoption is growing, traditional search remains the dominant way […]
By Marie Aquino
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August 22, 2025
This week, the search and AI landscape delivered some eye-opening updates. Google is doubling down on personalization and agentic capabilities in AI Mode, introducing features that could reshape how users interact with search. At the same time, Google Ads rolled out its new “Google Verified” badge to boost trust in Local Services Ads. And beyond […]
By Marie Aquino
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August 15, 2025
This week’s SEO and tech news delivers a mix of industry-shaping moves and powerful product updates. Perplexity has made headlines with a bold $34.5B bid to acquire Google Chrome, a potential game-changer in the browser and search space. Google continues to refine its ecosystem, unveiling “Preferred Sources” in Search to let users customize results, rolling […]
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