Category: News

By Marie Aquino
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October 3, 2025
Search keeps evolving, but one thing is clear—there’s no single path forward. This week, we got rare insights from Google’s own Liz Reid, who emphasized that the blue link is far from dead, even as AI reshapes how people search and interact online. Google is also making AI Mode more visual, expanding beyond text into […]
By Marie Aquino
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September 26, 2025
The August 2025 Spam Update has finally wrapped up, but the dust is far from settled. After weeks of turbulence, SEOs are reporting mixed outcomes: some sites hit hard by thin content or spammy tactics continue to struggle, while others are seeing signs of recovery. At the same time, reporting tools remain shaky, with impression […]
By Marie Aquino
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September 19, 2025
We’re now three weeks into the August 2025 Spam Update, and its effects are still rippling through SEO and site performance. Across forums, tracking tools, and Search Console, SEOs are reporting volatility: ranking swings, traffic drops, indexing delays, and strange shifts in impression and average position metrics. With Google limiting the “results per page” setting, […]
By SIA Team
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September 17, 2025
Google appears to be testing the removal of the long-standing “100 results per page” option in Search. For years, users could force 100 results on a single results page using the &num=100 URL parameter, but as of early September 2025, that parameter no longer works. Instead, results are capped at the default setting—usually 10 results […]
By Marie Aquino
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September 12, 2025
It’s been another turbulent week in search, with the August 2025 Spam Update still shaking things up. Many SEOs are reporting roller-coaster traffic patterns—sharp drops followed by sudden recoveries—as Google continues to refine results and weed out spammy or thin content. Against this backdrop of volatility, Google has also rolled out several important updates worth […]
By Marie Aquino
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September 5, 2025
This week in search and tech, we’re seeing big shifts shaping both SEO strategies and the broader digital landscape. The August 2025 Spam Update continues to roll out, and its effects are being felt across the SEO community—sites relying on thin, programmatic, or duplicate content are taking hits, while those prioritizing originality and user value […]
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