Category: News

By Marie Aquino
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June 6, 2025
This week’s roundup highlights major shifts in Google Search, driven by AI enhancements and refined content standards. Google is pushing forward with AI Mode, offering a more immersive, generative search experience that integrates features like interactive financial data visualizations. At the same time, updates to the ranking algorithm and SafeSearch guidelines tighten how explicit content […]
By Marie Aquino
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May 30, 2025
It’s a relatively quiet week in search, especially compared to the post-Google I/O buzz we just came from. With no major algorithm updates released and volatility in rankings still being observed, one can’t help but wonder—are we in the calm before the next storm? While news is lighter, we did get important clarifications from Google […]
By Marie Aquino
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May 23, 2025
Fresh from this year’s Google I/O, the spotlight is firmly on the evolution of search—and it’s all about AI. From the official launch of AI Mode to the global expansion of AI Overviews, Google is reshaping how users explore the web. This week’s updates also bring major changes for advertisers, along with newly published guidelines […]
By Marie Aquino
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May 16, 2025
This week’s news roundup highlights the growing influence of AI on search, advertising, and user behavior. Google refines its technical SEO guidance with a new best practice for image URLs, while AI Overviews continue to reshape how users interact with search results—leading to a noticeable drop in click-throughs. Meanwhile, YouTube’s Brandcast 2025 unveiled a suite […]
By Marie Aquino
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May 9, 2025
This week’s headlines offer a glimpse into the shifting tides of the digital landscape. From Google’s AI-fueled efforts to crack down on scams and enhance scientific research, to Apple exploring new AI-powered search integrations that could reshape its relationship with Google—change is clearly underway. Add to that Google’s launch of AI Max for Search campaigns […]
By Marie Aquino
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May 2, 2025
The world of search is undergoing seismic shifts—and this week’s news updates confirm that the future of SEO will be shaped not just by rankings, but by how AI reshapes the very structure of search itself. Google is doubling down on AI-generated results with major enhancements to AI Mode, now open to all U.S. Labs […]
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