Category: News

By Marie Aquino
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May 16, 2025
This week’s news roundup highlights the growing influence of AI on search, advertising, and user behavior. Google refines its technical SEO guidance with a new best practice for image URLs, while AI Overviews continue to reshape how users interact with search results—leading to a noticeable drop in click-throughs. Meanwhile, YouTube’s Brandcast 2025 unveiled a suite […]
By Marie Aquino
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May 9, 2025
This week’s headlines offer a glimpse into the shifting tides of the digital landscape. From Google’s AI-fueled efforts to crack down on scams and enhance scientific research, to Apple exploring new AI-powered search integrations that could reshape its relationship with Google—change is clearly underway. Add to that Google’s launch of AI Max for Search campaigns […]
By Marie Aquino
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May 2, 2025
The world of search is undergoing seismic shifts—and this week’s news updates confirm that the future of SEO will be shaped not just by rankings, but by how AI reshapes the very structure of search itself. Google is doubling down on AI-generated results with major enhancements to AI Mode, now open to all U.S. Labs […]
By Edgar Allan Abuan
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April 25, 2025
As the concluding week of April gets underway, Google has unexpectedly decided not to require a separate consent prompt for third-party cookies in Chrome, allowing ad tech firms to continue targeted advertising, which highlights limitations in its Privacy Sandbox alternatives. Meanwhile, confidential documents indicate OpenAI may introduce advertising in ChatGPT next year, despite CEO Sam […]
By Edgar Allan Abuan
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April 18, 2025
As the third week of April kicks off, Google has rolled out key updates to improve marketing, search, and retail insights. Google Analytics now offers enhanced data accuracy, deeper analysis, and proactive alerts to help marketers fix issues early. Google Search has become significantly faster, saving users over a million hours daily, according to VP […]
By Edgar Allan Abuan
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April 11, 2025
As mid-April draws closer, Google has officially integrated links within AI Overviews, enabling users to explore related topics via search results after a month of testing. Additionally, Google Discover, the personalized news feed available on mobile since 2018, is now being introduced to the desktop version of Google.com following extensive recent testing. Users are also […]
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