Category: News

By Edgar Allan Abuan
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April 25, 2025
As the concluding week of April gets underway, Google has unexpectedly decided not to require a separate consent prompt for third-party cookies in Chrome, allowing ad tech firms to continue targeted advertising, which highlights limitations in its Privacy Sandbox alternatives. Meanwhile, confidential documents indicate OpenAI may introduce advertising in ChatGPT next year, despite CEO Sam […]
By Edgar Allan Abuan
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April 18, 2025
As the third week of April kicks off, Google has rolled out key updates to improve marketing, search, and retail insights. Google Analytics now offers enhanced data accuracy, deeper analysis, and proactive alerts to help marketers fix issues early. Google Search has become significantly faster, saving users over a million hours daily, according to VP […]
By Edgar Allan Abuan
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April 11, 2025
As mid-April draws closer, Google has officially integrated links within AI Overviews, enabling users to explore related topics via search results after a month of testing. Additionally, Google Discover, the personalized news feed available on mobile since 2018, is now being introduced to the desktop version of Google.com following extensive recent testing. Users are also […]
By Edgar Allan Abuan
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April 4, 2025
As early April gets underway, Google has unveiled a new feature that enhances businesses’ visibility on its platforms by automatically extracting promotional and product details from their marketing materials to display on Search and other services. Additionally, its AI-powered summaries have seen notable growth in entertainment, restaurants, and travel categories following the March 2025 core […]
By Edgar Allan Abuan
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March 28, 2025
As the final week of March reaches, Google has completed the rollout of its March 2025 Core Update, which began on March 13 and concluded on March 27, 2025, marking the first major algorithmic adjustment of the year aimed at refining search results for greater accuracy and relevance. At the same time, Google is addressing […]
By Edgar Allan Abuan
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March 21, 2025
As the month of March moves into its third week, Google Ads has introduced channel control for Demand Gen campaigns, allowing advertisers to choose specific placements across platforms. This update provides more granular control over ad placement but is accompanied by reporting limitations, as performance data is currently aggregated under “Google-owned channels,” limiting data-driven adjustments. […]
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