Category: News

By Edgar Allan Abuan
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April 4, 2025
As early April gets underway, Google has unveiled a new feature that enhances businesses’ visibility on its platforms by automatically extracting promotional and product details from their marketing materials to display on Search and other services. Additionally, its AI-powered summaries have seen notable growth in entertainment, restaurants, and travel categories following the March 2025 core […]
By Edgar Allan Abuan
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March 28, 2025
As the final week of March reaches, Google has completed the rollout of its March 2025 Core Update, which began on March 13 and concluded on March 27, 2025, marking the first major algorithmic adjustment of the year aimed at refining search results for greater accuracy and relevance. At the same time, Google is addressing […]
By Edgar Allan Abuan
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March 21, 2025
As the month of March moves into its third week, Google Ads has introduced channel control for Demand Gen campaigns, allowing advertisers to choose specific placements across platforms. This update provides more granular control over ad placement but is accompanied by reporting limitations, as performance data is currently aggregated under “Google-owned channels,” limiting data-driven adjustments. […]
By Edgar Allan Abuan
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March 14, 2025
March’s second week is packed with the following news. Google has launched its March 2025 core update, the first of the year, which will take about two weeks to fully implement. Despite the rise of AI alternatives like ChatGPT, Google’s search dominance remains strong, with its search volume increasing. Additionally, Google Merchant Center has introduced […]
By Edgar Allan Abuan
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March 7, 2025
As the month of March commences, Google has introduced QR codes for Google Business Profiles, simplifying the review process by directly linking customers to the review submission form. This feature helps businesses collect reviews more efficiently. Separately, Local Service Ads advertisers face an issue where reviews can only be left via the Business Profile URL, […]
By Edgar Allan Abuan
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February 21, 2025
With February past its midpoint, Google is rolling out a suite of new AI-powered features designed to enhance the user and merchant experience. Google Business Profiles now allow users to generate AI backgrounds for Google Posts within the Maps app, as announced by Victoria Kroll. In Google Ads, digital marketing expert Brent Neale has spotted […]
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