Category: News

By Edgar Allan Abuan
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March 14, 2025
March’s second week is packed with the following news. Google has launched its March 2025 core update, the first of the year, which will take about two weeks to fully implement. Despite the rise of AI alternatives like ChatGPT, Google’s search dominance remains strong, with its search volume increasing. Additionally, Google Merchant Center has introduced […]
By Edgar Allan Abuan
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March 7, 2025
As the month of March commences, Google has introduced QR codes for Google Business Profiles, simplifying the review process by directly linking customers to the review submission form. This feature helps businesses collect reviews more efficiently. Separately, Local Service Ads advertisers face an issue where reviews can only be left via the Business Profile URL, […]
By Edgar Allan Abuan
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February 21, 2025
With February past its midpoint, Google is rolling out a suite of new AI-powered features designed to enhance the user and merchant experience. Google Business Profiles now allow users to generate AI backgrounds for Google Posts within the Maps app, as announced by Victoria Kroll. In Google Ads, digital marketing expert Brent Neale has spotted […]
By Edgar Allan Abuan
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February 14, 2025
As February reached its second week, Google has addressed common inquiries about Performance Max by providing detailed responses based on insights from webinars, advertiser roundtables, and account team interactions. In addition, Chrome is launching a preload feature that allows users to load search result pages in advance when they enter search terms in the address […]
By Edgar Allan Abuan
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February 7, 2025
In the first week of February, Google made headlines with these developments: the internal testing of its new “AI Mode” for Search, designed to provide more interactive and conversational information retrieval powered by Gemini 2.0; the introduction of direct consultation scheduling with Google Ads specialists for select advertisers to optimize tracking configurations; and Google’s Gary […]
By Edgar Allan Abuan
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January 31, 2025
As the last week of January approaches, Google has launched an experimental feature called “Ask for Me” within its Search Labs initiative, allowing AI to make calls on behalf of users to local businesses for service inquiries. While this innovation aims to enhance user experience, it has sparked debate over the decision to limit negative […]
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