Category: News

By Marie Aquino
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August 8, 2025
This week’s roundup zooms in on how AI is continuing to reshape the digital landscape—from search behavior and ad targeting, to the very tools we use to create and optimize content. Google says AI in Search is leading to more queries and better clicks, while OpenAI introduces GPT‑5, a massive leap forward in multimodal reasoning […]
By Marie Aquino
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August 1, 2025
While this week has been relatively quiet in terms of major search industry shakeups, one story definitely stood out: the unexpected indexing of ChatGPT conversations by Google. This incident raised serious privacy concerns and sparked important discussions around how AI-generated content is shared and surfaced online. Alongside that, Google continues to expand its AI Mode […]
By Marie Aquino
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July 25, 2025
This week’s SEO developments shed light on the real-world impact of Google’s June 2025 Core Update, now being called one of the most significant in recent years. Google also offered much-needed clarity on how traditional SEO still applies in the age of AI Overviews, while a new Pew Research study raised concern over how those […]
By Marie Aquino
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July 18, 2025
The June 2025 Core Update has officially wrapped up, sending waves across the SEO landscape as site owners assess gains, losses, and signs of recovery. While the dust settles, Google isn’t slowing down—this week brings major AI-powered upgrades to Search, including Deep Search, business calling, and real-time performance insights in Search Console. Meanwhile, OpenAI makes […]
By Marie Aquino
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July 11, 2025
This week, the spotlight remains on Google’s June 2025 Core Update, as early signs of ranking shifts and recoveries ripple through the SEO landscape. But it’s not just algorithm updates making waves—Google continues to expand and refine its AI-driven search ecosystem. The Circle to Search tool now integrates AI Mode for richer insights and even […]
By Marie Aquino
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July 4, 2025
The spotlight this week is on Google’s June 2025 Core Update, the second major algorithm shift of the year, now actively rolling out across global search results. As SEOs monitor ranking volatility and traffic changes, Google also made headlines with updates that reveal its growing reliance on automation and AI. From the rising share of […]
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